Please read these Terms of Service ("Terms") carefully before accessing or using the SF Ads Media platform. By using the platform, you agree to be bound by these Terms.
1 · Agreement to Terms
These Terms constitute a legally binding agreement between you (whether personally or on behalf of an entity, "you") and SF Ads Inc. ("SF Ads," "we," "us," or "our"). If you are entering into these Terms on behalf of an entity, you represent that you have authority to bind that entity.
Specific service agreements — including publisher agreements, demand-partner MSAs, and insertion orders — supplement and prevail over these Terms in case of conflict for the scope they cover.
2 · Services description
SF Ads Media operates a programmatic supply-side platform connecting out-of-home (DOOH) inventory publishers to programmatic demand sources. Services include (i) inventory onboarding and registration in industry supply-chain transparency standards; (ii) OpenRTB-based ad-request routing; (iii) impression measurement and reporting; (iv) publisher payment processing; and (v) related operational services.
3 · Eligibility
You must be at least 18 years of age and have the legal capacity to enter into binding contracts to use our services. Publisher participation requires ownership or legitimate operating authority over the DOOH inventory you submit to the network. Demand-partner participation requires good-faith representation of the bid origin and full compliance with industry supply-chain transparency standards (sellers.json, app-ads.txt, OpenRTB SupplyChain).
4 · Accounts and identity
Account credentials must be kept confidential and must not be shared. You are responsible for activity that occurs under your account credentials. Notify us immediately at partnerships@sfadsmedia.com of any unauthorized access or suspected breach.
5 · Acceptable use
You agree not to:
- Submit inventory you do not own or have authorized rights to monetize.
- Misrepresent the nature, location, or audience characteristics of any inventory.
- Inflate impression counts, fabricate verification beacons, or otherwise commit ad fraud.
- Bid using forged supply-chain attribution.
- Submit creative content that infringes third-party intellectual property, contains malware, or violates applicable law.
- Display creative content advocating violence, illegal activity, sexual exploitation of minors, or other prohibited categories.
- Reverse engineer, decompile, or disassemble the platform.
- Use the platform in a way that violates applicable law or these Terms.
6 · Inventory and demand standards
Publishers represent and warrant that submitted inventory complies with IAB Tech Lab supply-chain transparency standards, that the inventory is operator-owned (no spoofed or unauthorized supply), and that creative content is approved for display in the venue category submitted.
Demand partners represent and warrant that all bids are placed on a good-faith basis with full supply-chain attribution, and that creative content delivered through the platform complies with all applicable laws and venue-category restrictions.
7 · Payment terms
Publisher revenue share, payout cycle, and minimum thresholds are set out in the applicable publisher agreement. Default terms are 70% net to publisher / 30% to SF Ads, paid Net-30 from month-end close via ACH (United States) or wire (international). Reporting statements are issued on the first business day of each month for the prior month's activity. Disputes regarding statements must be raised within 60 days; statements not disputed within that window are deemed accepted.
Demand-partner payment terms are set in the applicable MSA or IO.
8 · Intellectual property
The platform, including its software, design, documentation, and the SF Ads brand and trademarks, is the exclusive property of SF Ads Inc. and its licensors, protected by copyright, trademark, and other intellectual property laws. We grant you a limited, non-exclusive, non-transferable license to access and use the platform for its intended purpose, subject to these Terms.
You retain ownership of all content, inventory data, creative assets, and business information you submit to the platform. You grant us a worldwide, non-exclusive, royalty-free license to host, process, and transmit that content as necessary to operate the platform.
9 · Confidentiality
Each party agrees to keep confidential, and not to disclose to any third party, the other party's non-public business information disclosed in connection with the platform, including but not limited to demand-partner identities, inventory rosters, fill rates, CPMs, and integration specifications. The confidentiality obligation survives termination of these Terms.
10 · Disclaimers
THE PLATFORM IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. TO THE MAXIMUM EXTENT PERMITTED BY LAW, SF ADS DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE PLATFORM WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE.
11 · Limitation of liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL SF ADS, ITS AFFILIATES, OR ITS LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUE, ARISING OUT OF YOUR USE OF THE PLATFORM. OUR TOTAL LIABILITY IN ANY MATTER ARISING OUT OF OR RELATING TO THESE TERMS IS LIMITED TO THE AMOUNTS WE HAVE PAID OR ARE OBLIGATED TO PAY YOU UNDER THE APPLICABLE SERVICE AGREEMENT IN THE TWELVE MONTHS IMMEDIATELY PRECEDING THE CLAIM.
12 · Indemnification
You agree to indemnify, defend, and hold harmless SF Ads, its affiliates, officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, and expenses (including reasonable attorneys' fees) arising out of (i) your breach of these Terms or applicable law, (ii) your inventory or creative content, or (iii) your willful misconduct or gross negligence.
13 · Term and termination
These Terms remain in effect for as long as you use the platform. Either party may terminate the relationship for convenience on 30 days' written notice. We may suspend or terminate access immediately, without notice, for material breach of these Terms, suspected fraud, or as required by law. Termination does not affect amounts owed for activity prior to termination.
14 · Governing law and dispute resolution
These Terms are governed by the laws of the State of California, without regard to conflict-of-law principles. Any dispute arising out of or relating to these Terms or the platform that cannot be resolved through good-faith negotiation will be brought exclusively in the state or federal courts located in Riverside County, California, and both parties consent to the personal jurisdiction of those courts.
15 · Changes to these Terms
We may update these Terms from time to time. Material changes will be announced via a notice on this page at least 30 days before they take effect. Continued use of the platform after the effective date of updated Terms constitutes acceptance of the updated Terms.
Questions about these Terms: email partnerships@sfadsmedia.com or write to SF Ads Inc., 7179 Stardust Court, Eastvale, CA 92880, United States.