We're publisher-side, by design.
SF Ads Media is operated by SF Ads Inc., a privately-held programmatic SSP based in Eastvale, California. We exist to give street-level DOOH operators — independent kiosks, transit boards, café screens, gym displays, mall directories — the same programmatic demand pipeline that national DOOH inventory takes for granted.
Founded in 2026. Funded by operators. Aligned with publishers. We don't sell hardware. We don't lock you into a CMS. We don't take exclusivity. What we do is make sure every screen on the network can sell every impression — to the right buyer, at the right price, on terms a small operator can actually accept.
The DOOH programmatic stack has historically been built for the top of the market — bus shelters in Times Square, mall LEDs at the Galleria. The 1,000-screen retail operator in suburban Houston has been told to wait. We think they shouldn't have to.
Transparency by default.
Every screen, every fill, every dollar visible to the publisher.
app-ads.txt and sellers.json aren't checkboxes —
they're how partners verify we are who we say we are. Audit us anytime.
High-touch onboarding.
We don't onboard publishers through a self-serve wizard. A human walks every new operator through inventory mapping, demand activation, and the first week of fills. You get an email address that goes to a person.
Operator-aligned revenue.
The economics work for the operator first. Clear revenue share. Predictable 30-day payouts. No make-goods on demand-partner ad-server bugs we didn't cause. The numbers in your statement are the numbers you actually earned.
IAB-compliant pipeline.
OpenRTB 2.6 with the IAB Tech Lab DOOH and content-taxonomy extensions. Audience signals follow the IAB OOH measurement guidance. The boring standards work matters; we do it.
Led by experienced operators with backgrounds in programmatic ad-tech, DOOH supply-chain transparency, and small-network publisher economics.
We're deliberately small. Engineering, partner success, and publisher relations all sit within reach of each other — and within reach of every operator on the network. When you email partnerships@sfadsmedia.com, you reach a real person, usually within the business day.