OpenRTB demand for the most-passed screens in America.
SF Ads Media represents a curated inventory of street-level DOOH supply — the screens that capture attention at point-of-decision moments national DOOH demand often can't reach.
Every screen on the network is operator-owned (no spoofed or
unauthorized supply), registered in our sellers.json,
and authorized via our publishers' app-ads.txt chain. Every
impression carries a verifiable playback signal — either via VAST tracking
or our SDK heartbeat.
- →No re-broker chains. What you bid on is what plays.
- →Operator-owned inventory. Publishers physically operate the screens they sell on the network.
- →Audience-validated impressions. IAB OOH Measurement Guidelines for footfall multipliers; per-spot verification where SDK-integrated.
- →Brand-safety floor. Content categories per IAB Tech Lab taxonomy; vertical exclusions on request.
OpenRTB 2.6
Standard programmatic access via the DOOH-extended OpenRTB profile. DSP-side integration via our endpoint; SSP-side passthrough on request.
DOOH ad-format extensions · IAB content taxonomy · per-impression context object
Header-bidding pass
For SSP/SPO partners, header-bid integration via Prebid Server with our adapter — same auction visibility, reduced hop count.
Prebid Server adapter · S2S waterfall · auction logs available
VAST 4 ad-server passthrough
For demand partners running their own ad-server stack — we accept VAST 4 tag-based delivery with full impression and quartile tracking.
VAST 4.x · companion ads · viewability + completion beacons
Audience signals
IAB Tech Lab content + audience taxonomy on every request. Per-screen footfall multipliers, time-of-day decay, vertical context.
IAB OOH guidelines · taxonomy 3.0 · GPS / venue-type signals
Audit us.
Today.
The full supply chain is publicly verifiable at the standard IAB Tech Lab endpoints. No special access, no NDA required to inspect the basics.
Tell us who you
are, and we'll
send the spec.
NDA-gated documentation includes the full inventory snapshot, per-category fill rates, demand-partner roster, and integration spec.