Journal
Notes from a programmatic DOOH network.
Industry takes, product updates, and the occasional operational story. Written by the SF Ads Media team for the operators and demand partners we work with.
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26 May 2026Publishers
What we look for when onboarding a new screen operator
A short, honest list of the things we check before activating a publisher on the demand pipeline — and the few we explicitly don't care about.
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22 May 2026Product
Our app-ads.txt commitment: transparency by default
Why we publish a complete
app-ads.txtandsellers.jsonfrom day one — and what that means for the partners we route demand to.Read → -
12 May 2026Industry
Why street-level DOOH is having a programmatic moment
The supply mismatch nobody talks about — and why DSP buyers are quietly asking for inventory the big networks aren't selling.
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